Ray Wu

Noodles are deconstructed dumplings. I’m a PM, founder, YCombinator alum.

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Single Purpose: do what you are best at, spark fires

Two weeks ago, I went on a journey with my closest friend to reflect on our lives. I set out with many questions; however, the epiphany came to me in rather unexpected ways.

My buddy Chris and I talked a lot about living in the moment and of letting-go. We dwelled on the idea of having a purpose without ego.

I walked away with the concept of having a single purpose in life: do what we are best at doing and enjoy it.

Purpose without Ego

In my case, he suggested that I should align my motivations behind being a connector and continue to be a “fire starter.”

The important part was to be cognizant of not letting the expectation of being a “connector” define my identity.

Let go in expectations, control, ego-centric motivations

What that meant to me was to focus on the personal fulfillment and enjoy being myself; ie. live in the moment and not live by the result.

Be Excited about

...

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Why, How, What, 2014

Vision has become more and more of an important guiding force for me. I started to see how important that is in many entrepreneurs’ successes and failures; in the decisions that they make.

I look at it as if it is an overarching thesis. With a strong conviction to the vision, I get to make all the small decisions to work towards that goal.

The problem is, most of the time we get caught up in the midst of things. There is not a lot of opportunity to reflect and refine the vision—especially for our personal lives.

This is where I thought using the Golden Circle will help me figure out my personal goals. I have a strong vision of what my motivation is, but not so much how that translates to everyday life.

In particular, I am most interested to translate the motivations into specific milestones that I can measure.

1. WHY: what is my motivation?

  • I want to change the world in my own...

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Value isn’t the same as Valuation

An investor friend of mine lost a deal recently. As it turned out, the founders received a higher valuation offer, and they decided to go with the other lead investor. In a world prone to an obsession with valuation, I could understand the rationale.

It is often said about the venture capital business: owning a small slice of a watermelon is better than a large chunk of a grape. I liked the analogy. But only the last few days did I realize I had mistaken what it meant.

Yesterday there were some good news. The Branch team got picked up by Facebook for $15 mn. I am really happy for my friend Hursh, co-founder of Branch. Branch had some really well connected angel investors on board from very early on. The acquisition reflected the “value” the team and investors created. It was perhaps not the behemoth exit they had dreamed of and gone into the venture with, but I surmised, the economics...

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Early Stage Team Patterns

Fred Wilson posted this fireside chat between Eric Ries, Chris Dixon, and Marc Andreessen.

I’ve been thinking a lot on my experience interacting with early stage founders. We are constantly trying to understand the patterns and I have an ongoing working thesis on the type of teams we are looking for.

It’s great to see that what I believe in terms of bottom-up market sizing is important to Marc, too.

The video recording of the talk made me think about what we are looking for going into the next batch. Here are two segments that I particularly enjoyed.

  • founders that break regulations vs innovate within regulations
  • what Andreessen Horowitz looks for?

Here is the video and my notes on the two segments.

Healthcare and Financial services: as examples of the extremely regulated (13:05)

  • founders either do radicalized disruption or within regulation
  • example: bitcoin is a release valve...

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3 Steps to Successful Cold Call in B2B Customer Development

I had two observations about B2B startups doing customer development via cold calls. When founders spoke passionately about their businesses and their products (features), they got silence treatment on the phone.

JFDI’s 2013B startups were mostly B2B. They were selling to large enterprises, F&B, construction firms, SMB, blog shops, eCommerce sites, pharmaceutical, pharmacies, and consumer brands. There were some founders that were good at cold calling and getting meetings, but others got complete shut down. I sat through some cold calls with the teams and took notes. I had also done a lot of calling when I was working in research (for investment funds).

I was most curious about these: a) what techniques were successful; b) what did founders teach themselves to become more successful?

Sell Value, not Features

This was a piece of advice from one of our mentors, Simon Dale from SAP. B2B...

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Ubiquity

ubiquity eschers triangle

A couple of months ago I was trying to make sense of the onslaught of iOS and Android as a threat to the telecom companies. The relationship here is not a balanced symbiosis. Platform vs Infrastructure (de facto Standard) has been a theme that we see repeatedly over time. I believe by understanding this particular trend will open the keys to a slew of [investment] opportunities.

Part of it was about establishing a standard on top of a new standard, and in doing so, replacing the previous standard.

In the case of telephony, a lot of companies got to work and laid down cables and wires. Once the Infrastructure and the network effect was released, ubiquitous Platforms started to emerge. Platforms took certain shape. On the one end, things like ACH payment (wire transfer) company established themselves (like Western Union) as a de facto money moving Platform on the wired world. On the...

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Consultative selling: your product needs to fit your customer’s vision

Kuo-Yi spoke with our founders about consultative selling today. In an early stage startup environment, what the founders needed to find, was the fit between their products and their customers’ visions.

Having won major contracts and signed on IBM as an system integrator for a USD $15mn governmental project, Kuo-Yi broke down his approach crossing that chasm. He shared three main pillars in closing a sale.

Who were you talking to

There were three types of people you needed to find in an organization: a) a decision maker/influencer; b) a coach; c) a champion.

Kuo-Yi pointed out that a decision maker was not defined by his or her title. It was the person that had the budget to make the decision. An influencer was not bad either; he or she could get other stakeholders’ interests aligned.

A coach was someone who could help you navigate the organization. This could be a sales person that...

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Asking for Introductions: Start Simple with the Ask

A lot of our teams needed to get in front of domain experts, customers, and mentors. Most of them asked me to put them in touch, but I went back most of the time to ask them to write a short, concise email to help me make the connection.

Write in 3 sentences

One of our founders, Arthur, was very used to writing long emails that opened with “thank you’s” and compliments. This was polite, but I found that most of the people just wanted to know what you needed.

I suggested to Arthur and Veronica (another founder) to reverse the entire content of the email. Instead of [opening thank you’s] to [what we do] to [what we need from you], I asked them to flip it around.

This way the recipient could decide whether he or she could help before reading more about you and the thank-you’s. And if you couldn’t summarize what you needed or what you were working on, it would be too burdensome to ask...

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Don’t Forget Common Sense

Smitty is both technical and goal driven. He’s an all-star products person. At today’s mentoring session, he kicked off with a talk to helped JFDI teams focus on two things: 1) create an emotional connection with customers, and 2) make hard decisions early on.

Be funny

Most startups were battling the online noise vs signal problem. Smitty stressed the importance of striking up a relationship early on with the customers—as soon as they signed up.

He referenced Derek Sivers’s “most successful emails” and drew on his own experience building product at Spuul.com, where they crafted quirky characters to engage users. He recalled, immediately after applying this approach, their emails were inciting reactions, both good and bad from users. This made their product memorable.

This approach created a dialogue. He was also religious about getting back to each customer on every feedback...

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Google Trends: eCommerce in SE Asia

In light of Andrew Chen’s blog post on Google Trends, I was curious about the eCommerce players in Singapore vs the Region.

Google 1.png

This puts the size of Singapore sort of in perspective. Not scientific—though the spenders are here—Singapore is still a speck. Zalora Malaysia and Indonesia rank higher on search trends.

Google 2.png

Looks like Zalora also did a lot of PRs the last twelve months vs the other players (the Letters on the graph indicate news headlines).

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