What I learned about Product Experience from failed BloomNation delivery
Today I had a lackluster product experience through BloomNation. I selected same-day delivery and picked a great looking bouquet. The flowers never got delivered because the florist did not have cornucopia in stock as part of the arrangement.
I got an email at the end of the day and was told that the last delivery truck had left. It was really a bummer to my entire experience because the florist said she’d left two voicemails earlier in the day—and I wished she or the system had emailed before the truck left.
She was professional, but this brought up an interesting misalignment in priorities as a customer and a vendor.
My priorities:
- I wanted flowers delivered TODAY and not next Monday when cornucopia arrives in store
- I wouldn’t care if the cornucopia was swapped out for something else
Florist’s priorities:
- She wanted the bouquet to be as perfect as the design on BloomNation
- She...

